Customs Broker SEO
Powerhouse International is a Brisbane-based company that specialises in freight forwarding and customs clearance internationally. They had several SEO companies before making the switch to SEO Summer. Primarily the reason was that they were not seeing results.
Powerhouse was stuck on the bottom of the first page and on the second page of Google for their primary keywords, freight forwarders Brisbane and customs brokers Brisbane respectively.
Work began August 2023, and results have been incredible, making for a great SEO case study.
ORGANIC TRAFFIC (SEARCH CONSOLE DATA)
Below is a 3 month on 3 month comparison, showing that in the last 3 months organic traffic from Google improved by 26.4%
The goal was to rank in Google for freight forwarding and customs broker terms as well as come up with creative strategies to gain new leads.
Our SEO agency within 2 months was able to rank Powerhouse International number 1 for freight forwarding brisbane. We also placed them in the top 3 for customs broker brisbane by month 5.
HOW DID WE GET THE RANKINGS UP?
The crux of what was done for this campaign was On-page work paired with highly relevant and authorititve backlinks. When we first started the homepage, which was supposed to be ranking for freight forwarders brisbane only had 1 mention of this term. By increasing the frequency and adding other relevant content, we made a huge difference in the rankings without touching backlinks.
Powerhouse also had another page titled customs clearance. Although this was not a bad keyword to go after, customs brokers brisbane had signfciiantly more volume. This page was changed – we made sure the url, headings tags and meta matched the keyword, customs broekrs brisbane. By pushing several quality backlinks to this page we were able to hit position 4.
PRIMARY RANKING IMPROVEMENTS IN 6 MONTHS
‘FREIGHT FORWARDING BRISBANE’ keyword as searched from Brisbane
*Google results differ when searching from different locations because Google prioritises local businesses.
However, you can test this yourself by going to iSearchFrom
For The Same Budget…
You could be getting much better results for the fraction of the cost of Google Ads and Facebook Ads by investing in SEO.
Each time someone clicks your ad, you are paying usually between $1 – $10, depending on the industry. Many of the people clicking it don’t even intend to buy. Bots and competitors can hike up your costs even more!
Although SEO takes some time to take off, in the long run it’s much more cost effective, so get in touch for landscaping SEO services today!
SEO VS GOOGLE & FACEBOOK ADS
Unlike other forms of marketing, SEO cost does not go up when people click on your website. This is a massive benefit from a cost-analysis point of view, and makes SEO much more scalable.
Learn more about how SEO compares in our guide, Pros & Cons of Different Types of Digital Marketing.