Customs Broker SEO


Powerhouse International is a Brisbane-based company that specialises in freight forwarding and customs clearance internationally. They had several SEO companies before making the switch to SEO Summer. Primarily the reason was that they were not seeing results.

Powerhouse was stuck on the bottom of the first page and on the second page of Google for their primary keywords, freight forwarders Brisbane and customs brokers Brisbane respectively.

Work began August 2023, and results have been incredible, making for a great SEO case study.


seo for customs brokers

Below is a 3 month on 3 month comparison, showing that in the last 3 months organic traffic from Google improved by 26.4%


organic traffic graph powerhouse
click difference powerhouse
The Goal 

The goal was to rank in Google for freight forwarding and customs broker terms as well as come up with creative strategies to gain new leads. 

Our SEO agency within 2 months was able to rank Powerhouse International number 1 for freight forwarding brisbane. We also placed them in the top 3 for customs broker brisbane by month 5. 


The crux of what was done for this campaign was On-page work paired with highly relevant and authorititve backlinks. When we first started the homepage, which was supposed to be ranking for freight forwarders brisbane only had 1 mention of this term. By increasing the frequency and adding other relevant content, we made a huge difference in the rankings without touching backlinks. 

Powerhouse also had another page titled customs clearance. Although this was not a bad keyword to go after, customs brokers brisbane had signfciiantly more volume. This page was changed – we made sure the url, headings tags and meta matched the keyword, customs broekrs brisbane. By pushing several quality backlinks to this page we were able to hit position 4. 



rank changes powerhouse

‘FREIGHT FORWARDING BRISBANE’ keyword as searched from Brisbane

*Google results differ when searching from different locations because Google prioritises local businesses.
However, you can test this yourself by going to iSearchFrom

organic serps powerhouse

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Based on 32 reviews
Luke Cleland
Luke Cleland
We have been a client of Vic's now for about 6 months, cannot recommend him enough. He has done some amazing work with our seo and is always happy to explain things and not only make changes depending on our preferences but works around our preferences to give us the best results. Since starting with SeoSummer we have gone from not appearing on google at all to being one of the first results in our area. Cannot be happier. 6/5 ⭐️ if i could.
Rosalie Eva Wang
Rosalie Eva Wang
I had a fantastic experience working with this SEO agency. Their expertise in boosting website rankings and increasing organic traffic is truly impressive!
Yuetong Zheng
Yuetong Zheng
SEO Summer proved to be an outstanding SEO company for my business. Their strategy significantly boosted my organic reach, bringing in quality traffic and leads.
Misha Shnaider
Misha Shnaider
I had a fantastic experience with SEO Summer! Their SEO services really helped improve my website's visibility and search engine rankings. I saw a noticeable increase in organic traffic and my business has benefited greatly from their expertise.
Larissa Flores
Larissa Flores
I had a very good experience. Vic of SEO summer helped me to increase my businesses.
Josh Ratcliffe
Josh Ratcliffe
Vic has done a lot of SEO work for me on my website has proven himself well and truly. I’m getting fantastic leads and plenty of results. Can’t recommend him enough!
william Wood
william Wood
We were recommended to Vic from SEO Summer by one of our clients. His knowledge and expertise with SEO and Google ads has been a revelation for our business. Our online enquires alone have increased by over 500% !
Tom Kyriacou
Tom Kyriacou
It was an absolute pleasure working with SEO Summer! Their expertise is unmatched, and I'm thrilled with the results. Their friendly, professional service is a game-changer for my business. I'll definitely continue working with them in the future!
Andrea Olaya
Andrea Olaya
I recommended Victor 100%. He is the best.He help me with my Company.
Sebastian Rosales
Sebastian Rosales
Excellent service, Víc and his agency SEO Summer was able to increase the traffic on my website in 2 months, 100% organically, I definitely recommend it.
For The Same Budget…

You could be getting much better results for the fraction of the cost of Google Ads and Facebook Ads by investing in SEO.

Each time someone clicks your ad, you are paying usually between $1 – $10, depending on the industry. Many of the people clicking it don’t even intend to buy. Bots and competitors can hike up your costs even more!

Although SEO takes some time to take off, in the long run it’s much more cost effective, so get in touch for landscaping SEO services today!


Unlike other forms of marketing, SEO cost does not go up when people click on your website. This is a massive benefit from a cost-analysis point of view, and makes SEO much more scalable.

Learn more about how SEO compares in our guide, Pros & Cons of Different Types of Digital Marketing.

seo vs google ads vs facebook ads
pie graph comparing seo ctr and ads ctr
graph of seo vs google ads traffic over time