Windows Tech

SEO For Double Glazing Company

Bit of Background

We built the Windows Tech website from scratch and started SEO and Google Ads. The goal was to acquire more leads for double glazed window and door installation in Melbourne.

7 months in we were able to get SEO conversions to exceed Google Ads conversions at half the cost. And this is in light of a very successful ads campaign that was converting at about 10%.

This made for a great case study, showcasing the importance of local SEO when trying to achieve the best Return on Investment for digital marketing.

Organic Traffic
(Search Console Data)

SEO Conversions Month 7

Ads Conversions

Month 7

Campaign Goal

The goal was to rank in Google for double glazed window and door installation keywords.

Our SEO agency was able to significantly improve SEO traffic in this highly competitive niche.

How Did We Get the Rankings Up So Quickly?

Given it was a new website, we had to start from square one and get out of the Google Sandbox. This meant building our local citations, socials and backlinks to give the website some authority.

We also built out pages for different types of windows and doors based on their mechanism, soundproofing and glazing type. On top of this a blog was started to improve the topical authority of the website and capture more clicks. Ultimately at about month 7 we started to break free of the Google Sandbox and many keywords started to appear on the first and second page of Google.

You can read about the full process in our SEO for Dummies Guide if you're interested.