Vuly is an Australian ecommerce giant specialising in backyard play equipment for kids including trampolines, monkey bars and swing sets. 

We were tasked to improve rankings for the core product ranges, as well as use creative SEO plays to improve the bottom line using SEO optimised content marketing, creating alternative SEO landing pages and discovering longtail keyword opportunities. 

Work began in 2022, and we were able to achieve fantastic results in a relatively short period of time, making for a great ecommerce SEO case study. The following are the results for the last 12 months.  

ecommerce digital marketing
The Goal 

The goal was to rank in Google for the main product lines. 

Our SEO agency came up with a strategy to rank for the generic product terms, alternative and longtail product keywords and highly profitable content related keywords. We saw exceptional results in the first year.


In essence, our ecommerce SEO agency revamped the front-facing text and backend meta-data of the site while resolving any technical glitches such as load speed and indexing. Subsequently, we conducted an unwavering outreach campaign that secured top-notch Australian backlinks from niche-relevant websites. If you’re keen to learn more about the entire process, delve into our SEO for Dummies Guide .

This resulted in Vuly’s products ranking on the first page Australia-wide. Trampolines, swing sets and monkey bars are all in the top 3 rankings nationally. 

seo rankings vuly
ecommerce ranking seo case study
monkey bars seo rankings
swing sets seo rankings
did this affect the bottom line? 

The improvements in existing rankings as well as the creation of new pages had a significant measurable effect on revenue.  

By optimising existing content and coming up with new creative ways of dominating the digital landscape, we were able to significantly improve Vuly’s digital real estate and put them in front of more eyes! 

Creating New Location Pages

One of the most successful strategies implemented in the campaign was the creation of city-based location pages. These captured search volume from keywords such as ‘X product + X city’, and resulted in a huge amount of extra revenue for Vuly Play. 

revenue from location pages

Creating New Product Size Pages

From our keyword research, we recognised that there was a significant opportunity to go after long-tail keywords related to size. By creating new product category pages targeting specific product sizes, we were able to generate a ton of new revenue.  

revenue from location pages

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Sebastian Rosales
Sebastian Rosales
Excellent service, Víc and his agency SEO Summer was able to increase the traffic on my website in 2 months, 100% organically, I definitely recommend it.
Silvia Rosales
Silvia Rosales
I was very impressed with the quality of the service I received. It was exactly what I was hoping for!! Thanks
Alex Evans
Alex Evans
Viktor was really helpful and generous with his time. He is extremely knowledgeable and good at what he does. I am looking forward to working with him further in the future. Thanks Victor!
Marie Rowland
Marie Rowland
Vic provided great service and helped improve our company's website visibility. His advice was very valuable and I would definitely recommend SEO Summer to others looking for reputable SEO services. Thanks Vic.
Claudio Conte
Claudio Conte
Vic from SEO Summer has been our agency go-too to support our clients. His ethics are top notch which is rare to find within the industry. SEO Summer has also supported our own website with a few backlinks and helped us grow too. We would highly recommend if SEO is the next route for your business, to have a chat with Vic and his team to work out how SEO Summer can best support your next leads strategy!
Monica Zheng
Monica Zheng
I used SEO Melbourne services at SEO Summer, and I had a good experience and achieved the impressive results by using it. I will definitely recommend it to my business partners and friends.
Justin Ng
Justin Ng
I had a great experience with SEO Summer! Vic provided excellent services and helped improve my website's visibility on Google. I appreciate his expertise and would definitely recommend SEO Summer to others looking for quality SEO services. Thank you, Vic!
Lewis T
Lewis T
Have used a few different local SEO services during the past years, but SEO Summer is definitely the best Melbourne SEO that I have come across. Vic was able to deliver real results that moved the needle which resulted in more leads for our business. Highly recommend!
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Alex Norup
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Myer Lipschitz
Myer Lipschitz
We've been working with Vic and his SEO agency for the past few months and have already noticed a significant increase in traffic to our website.
For The Same Budget…

You could be getting much better results for the fraction of the cost of Google Ads and Facebook Ads by investing in SEO.

Each time someone clicks your ad, you are paying usually between $1 – $10, depending on the industry. Many of the people clicking it don’t even intend to buy. Bots and competitors can hike up your costs even more!

Although SEO takes some time to take off, in the long run it’s much more cost effective.


Unlike other forms of marketing, such as Google Ads, SEO cost does not go up when people click on your website. This is a massive benefit from a cost-analysis point of view, and makes SEO much more scalable.

Learn more about how SEO compares in our guide, Pros & Cons of Different Types of Digital Marketing.

seo vs google ads vs facebook ads
pie graph comparing seo ctr and ads ctr
graph of seo vs google ads traffic over time