Vuly is an Australian ecommerce giant specialising in backyard play equipment for kids including trampolines, monkey bars and swing sets. 

We were tasked to improve rankings for the core product ranges, as well as use creative SEO plays to improve the bottom line using SEO optimised content marketing, creating alternative SEO landing pages and discovering longtail keyword opportunities. 

Work began in 2022, and we were able to achieve fantastic results in a relatively short period of time, making for a great ecommerce SEO case study. The following are the results for the last 12 months.  

ecommerce digital marketing
The Goal 

The goal was to rank in Google for the main product lines. 

Our SEO agency came up with a strategy to rank for the generic product terms, alternative and longtail product keywords and highly profitable content related keywords. We saw exceptional results in the first year.


In essence, our ecommerce SEO agency revamped the front-facing text and backend meta-data of the site while resolving any technical glitches such as load speed and indexing. Subsequently, we conducted an unwavering outreach campaign that secured top-notch Australian backlinks from niche-relevant websites. If you’re keen to learn more about the entire process, delve into our SEO for Dummies Guide .

This resulted in Vuly’s products ranking on the first page Australia-wide. Trampolines, swing sets and monkey bars are all in the top 3 rankings nationally. 

seo rankings vuly
ecommerce ranking seo case study
monkey bars seo rankings
swing sets seo rankings
did this affect the bottom line? 

The improvements in existing rankings as well as the creation of new pages had a significant measurable effect on revenue.  

By optimising existing content and coming up with new creative ways of dominating the digital landscape, we were able to significantly improve Vuly’s digital real estate and put them in front of more eyes! 

Creating New Location Pages

One of the most successful strategies implemented in the campaign was the creation of city-based location pages. These captured search volume from keywords such as ‘X product + X city’, and resulted in a huge amount of extra revenue for Vuly Play. 

revenue from location pages

Creating New Product Size Pages

From our keyword research, we recognised that there was a significant opportunity to go after long-tail keywords related to size. By creating new product category pages targeting specific product sizes, we were able to generate a ton of new revenue.  

revenue from location pages

Don't just be Found, become impossible to miss

50+ Melbourne Businesses On The First Page of Google, 100% Success Rate in 12 Months.

The most in depth SEO practices - perfecting, refining and transforming your website into an organic traffic powerhouse.

Based on 32 reviews
Luke Cleland
Luke Cleland
We have been a client of Vic's now for about 6 months, cannot recommend him enough. He has done some amazing work with our seo and is always happy to explain things and not only make changes depending on our preferences but works around our preferences to give us the best results. Since starting with SeoSummer we have gone from not appearing on google at all to being one of the first results in our area. Cannot be happier. 6/5 ⭐️ if i could.
Rosalie Eva Wang
Rosalie Eva Wang
I had a fantastic experience working with this SEO agency. Their expertise in boosting website rankings and increasing organic traffic is truly impressive!
Yuetong Zheng
Yuetong Zheng
SEO Summer proved to be an outstanding SEO company for my business. Their strategy significantly boosted my organic reach, bringing in quality traffic and leads.
Misha Shnaider
Misha Shnaider
I had a fantastic experience with SEO Summer! Their SEO services really helped improve my website's visibility and search engine rankings. I saw a noticeable increase in organic traffic and my business has benefited greatly from their expertise.
Larissa Flores
Larissa Flores
I had a very good experience. Vic of SEO summer helped me to increase my businesses.
Josh Ratcliffe
Josh Ratcliffe
Vic has done a lot of SEO work for me on my website has proven himself well and truly. I’m getting fantastic leads and plenty of results. Can’t recommend him enough!
william Wood
william Wood
We were recommended to Vic from SEO Summer by one of our clients. His knowledge and expertise with SEO and Google ads has been a revelation for our business. Our online enquires alone have increased by over 500% !
Tom Kyriacou
Tom Kyriacou
It was an absolute pleasure working with SEO Summer! Their expertise is unmatched, and I'm thrilled with the results. Their friendly, professional service is a game-changer for my business. I'll definitely continue working with them in the future!
Andrea Olaya
Andrea Olaya
I recommended Victor 100%. He is the best.He help me with my Company.
Sebastian Rosales
Sebastian Rosales
Excellent service, Víc and his agency SEO Summer was able to increase the traffic on my website in 2 months, 100% organically, I definitely recommend it.
For The Same Budget…

You could be getting much better results for the fraction of the cost of Google Ads and Facebook Ads by investing in SEO.

Each time someone clicks your ad, you are paying usually between $1 – $10, depending on the industry. Many of the people clicking it don’t even intend to buy. Bots and competitors can hike up your costs even more!

Although SEO takes some time to take off, in the long run it’s much more cost effective.


Unlike other forms of marketing, such as Google Ads, SEO cost does not go up when people click on your website. This is a massive benefit from a cost-analysis point of view, and makes SEO much more scalable.

Learn more about how SEO compares in our guide, Pros & Cons of Different Types of Digital Marketing.

seo vs google ads vs facebook ads
pie graph comparing seo ctr and ads ctr
graph of seo vs google ads traffic over time