ECOMMERCE SEO Case study
BIT OF BACKGROUND
Vuly is an Australian ecommerce giant specialising in backyard play equipment for kids including trampolines, monkey bars and swing sets.
We were tasked to improve rankings for the core product ranges, as well as use creative SEO plays to improve the bottom line using SEO optimised content marketing, creating alternative SEO landing pages and discovering longtail keyword opportunities.
Work began in 2022, and we were able to achieve fantastic results in a relatively short period of time, making for a great ecommerce SEO case study. The following are the results for the last 12 months.
The goal was to rank in Google for the main product lines.
Our SEO agency came up with a strategy to rank for the generic product terms, alternative and longtail product keywords and highly profitable content related keywords. We saw exceptional results in the first year.
HOW DID WE GET THE RANKINGS UP?
In essence, our ecommerce SEO agency revamped the front-facing text and backend meta-data of the site while resolving any technical glitches such as load speed and indexing. Subsequently, we conducted an unwavering outreach campaign that secured top-notch Australian backlinks from niche-relevant websites. If you’re keen to learn more about the entire process, delve into our SEO for Dummies Guide .
This resulted in Vuly’s products ranking on the first page Australia-wide. Trampolines, swing sets and monkey bars are all in the top 3 rankings nationally.
did this affect the bottom line?
The improvements in existing rankings as well as the creation of new pages had a significant measurable effect on revenue.
By optimising existing content and coming up with new creative ways of dominating the digital landscape, we were able to significantly improve Vuly’s digital real estate and put them in front of more eyes!
Creating New Location Pages
One of the most successful strategies implemented in the campaign was the creation of city-based location pages. These captured search volume from keywords such as ‘X product + X city’, and resulted in a huge amount of extra revenue for Vuly Play.
Creating New Product Size Pages
From our keyword research, we recognised that there was a significant opportunity to go after long-tail keywords related to size. By creating new product category pages targeting specific product sizes, we were able to generate a ton of new revenue.
For The Same Budget…
You could be getting much better results for the fraction of the cost of Google Ads and Facebook Ads by investing in SEO.
Each time someone clicks your ad, you are paying usually between $1 – $10, depending on the industry. Many of the people clicking it don’t even intend to buy. Bots and competitors can hike up your costs even more!
Although SEO takes some time to take off, in the long run it’s much more cost effective.
SEO VS GOOGLE & FACEBOOK ADS
Unlike other forms of marketing, such as Google Ads, SEO cost does not go up when people click on your website. This is a massive benefit from a cost-analysis point of view, and makes SEO much more scalable.
Learn more about how SEO compares in our guide, Pros & Cons of Different Types of Digital Marketing.