ServiceQ

Education SEO Case study

Bit of Background

ServiceQ is an educational training provider based in Melbourne that specialises in corporate education.

Although ServiceQ provides many complex educational trainings, we needed to couple this with search volume. What were people actually searching for? This led us to do extensive keyword research, and find an effective keyword strategy that summarised ServiceQ's complex offerings into their simplest forms.

By studying top ranking competitors, we were able to incorporate optimised keyword volumes and the right SEO entities to contextualise the pages for Google, allowing us to achieve position 1 rankings for the primary keyword in just month 3, making for a great education SEO case study.

The Goal

The goal was to rank in Google for customer service training related keywords and increase organic traffic

Our SEO agency came up with a strategy to rank for generic customer service training related terms as well as location based terms that followed the format of 'customer service training + X city'

How did we get the Rankings Up?

The most difficult part of this project was keyword research and mapping. Once we uncovered the appropriate keywords to use for the offerings of ServiceQ, it was a matter of finding a creative SEO strategy that would capture the most volume. In this case it was to use programmatic SEO to create city pages for the main types of corporate training offered.

This, in conjunction with competitor research that identified the optimal keyword densities and SEO entities to use in the pages, resulted in 1st/2nd page rankings across many generic and location based terms with hardly any backlinks.

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