AusCufflinks

Fashion SEO Case Study

Bit of Background

AusCufflinks is an Australian retailer specialising in men’s suits, ties, socks, and accessories.

After being migrated to Shopify by another agency, they experienced major SEO issues due to improperly handled redirects. This led to lost rankings and a noticeable drop in organic traffic.

They came to us to fix the technical problems and restore their search visibility and growth

This made for a great case study, showcasing the importance of getting an SEO agency to overlook migrations, as developers often don't understand the implications of their work on SEO.

Organic Traffic
(For Collections & Products)

The Goal

The goal of this campaign was to fix the initial migration issues, and then rank for major collections and products.

Our SEO agency was able deliver 2x traffic for the website over a 6 month period.

The Strategy

We started by fixing the technical issues caused during the Shopify migration. The priority was resolving redirect errors, recovering lost URLs, and ensuring search engines could properly crawl and index the site. This helped stabilise rankings and prevent further traffic loss.

Next, we optimised existing collection and product pages. This included improving page titles, meta descriptions, on page content, internal linking, and overall keyword targeting to better align with search intent.

We then identified additional keyword opportunities for existing products, expanding their visibility beyond just core terms and capturing more long tail traffic.

To support this growth, we implemented a blog content strategy targeting relevant search queries, alongside a backlink campaign to strengthen domain authority and improve overall rankings.

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