Trimscapes

Local SEO For Landscaping Companies

Landscaping SEO

Trimscapes, a Brisbane-based landscaping company, started SEO to improve organic rankings for landscaping related terms. They came on after seeing poor results from another SEO agency, where their rankings stagnated on the 3rd page of Google for multiple months with little progress.

They had also seen a severe Google penalty for over-optimised anchor text which lead them to seek alternative SEO services.

Work began in September 2022. We reversed the Google penalty and we have seen traffic rise exponentially since then, making for a great landscaping SEO case study.

trimscapes landscaping ahrefs traffic data

Organic Traffic
(Search Console Data)

trimscapes organic traffic search console
keyword rankings landscaping google

The Goal

The goal was to rank in Google for landscaping terms.

Our SEO agency came up with a strategy to rank for the generic term 'landscaping' as well as 'landscaping Brisbane' and 'landscaping' + the most profitable Brisbane suburbs. Below are the results after less than 6 months. 

How did we get the Rankings Up?

In simple terms we made changes to the front facing text as well as the backend meta data of the site. We fixed up any technical issues such as load speed and indexing. We then ran a relentless outreach campaign that secured highly relevant and authoritative Australian backlinks from landscaping related websites. This resulted in exceptional local SEO for this landscaping company.

You can read about the full process in our SEO for Dummies Guide if you're interested.

Some of the Ranking Improvements in 6 Months

(Primary keywords are outlined in blue)

ranking improvements landscaping

'Landscaping' keyword as searched from Brisbane

*Google results differ when searching from different locations because Google prioritises local businesses.
However, you can test this yourself by going to iSearchFrom

google search results seo landscaping case study

Conversions From Google Maps

The map pack ranking turned into real enquiries. In January 2023 the Trimscapes Google Business Profile recorded 62 calls, up 63.2% on January 2022.

Trimscapes Google Business Profile showing 62 calls in January 2023, up 63.2% on January 2022

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