CASE STUDY

Local SEO For Landscaping Companies

LANDSCAPING SEO

Trimscapes, a Brisbane-based landscaping company, started SEO to improve organic rankings for landscaping related terms. They came on after seeing poor results from another SEO agency, where their rankings stagnated on the 3rd page of Google for multiple months with little progress. 

They had also seen a severe Google penalty for over-optimised anchor text which lead them to seek alternative SEO services. 

Work began in September 2022. We reversed the Google penalty and we have seen traffic rise exponentially since then, making for a great landscaping SEO case study.  

trimscapes landscaping ahrefs traffic data
ORGANIC TRAFFIC (SEARCH CONSOLE DATA)
trimscapes organic traffic search console
keyword rankings landscaping google
The Goal 

The goal was to rank in Google for landscaping terms. 

Our SEO agency came up with a strategy to rank for the generic term ‘landscaping’ as well as ‘landscaping Brisbane’ and ‘landscaping’ + the most profitable Brisbane suburbs. Below are the results after less than 6 months. 

HOW DID WE GET THE RANKINGS UP?

In simple terms we made changes to the front facing text as well as the backend meta data of the site. We fixed up any technical issues such as load speed and indexing. We then ran a relentless outreach campaign that secured highly relevant and authoritative Australian backlinks from landscaping related websites. This resulted in exceptional local SEO for this landscaping company.  

You can read about the full process in our SEO for Dummies Guide if you’re interested.

SOME OF THE RANKING IMPROVEMENTS IN 6 MONTHS

(Primary keywords are outlined in blue)

ranking improvements landscaping

‘Landscaping’ keyword as searched from Brisbane

*Google results differ when searching from different locations because Google prioritises local businesses.
However, you can test this yourself by going to iSearchFrom

google search results seo landscaping case study

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Based on 24 reviews
Sebastian Rosales
Sebastian Rosales
2023-08-13
Excellent service, Víc and his agency SEO Summer was able to increase the traffic on my website in 2 months, 100% organically, I definitely recommend it.
Silvia Rosales
Silvia Rosales
2023-08-12
I was very impressed with the quality of the service I received. It was exactly what I was hoping for!! Thanks
Alex Evans
Alex Evans
2023-08-08
Viktor was really helpful and generous with his time. He is extremely knowledgeable and good at what he does. I am looking forward to working with him further in the future. Thanks Victor!
Marie Rowland
Marie Rowland
2023-08-08
Vic provided great service and helped improve our company's website visibility. His advice was very valuable and I would definitely recommend SEO Summer to others looking for reputable SEO services. Thanks Vic.
Claudio Conte
Claudio Conte
2023-05-18
Vic from SEO Summer has been our agency go-too to support our clients. His ethics are top notch which is rare to find within the industry. SEO Summer has also supported our own website with a few backlinks and helped us grow too. We would highly recommend if SEO is the next route for your business, to have a chat with Vic and his team to work out how SEO Summer can best support your next leads strategy!
Monica Zheng
Monica Zheng
2023-05-04
I used SEO Melbourne services at SEO Summer, and I had a good experience and achieved the impressive results by using it. I will definitely recommend it to my business partners and friends.
Justin Ng
Justin Ng
2023-04-18
I had a great experience with SEO Summer! Vic provided excellent services and helped improve my website's visibility on Google. I appreciate his expertise and would definitely recommend SEO Summer to others looking for quality SEO services. Thank you, Vic!
Lewis T
Lewis T
2023-04-16
Have used a few different local SEO services during the past years, but SEO Summer is definitely the best Melbourne SEO that I have come across. Vic was able to deliver real results that moved the needle which resulted in more leads for our business. Highly recommend!
Alex Norup
Alex Norup
2023-03-19
Awesome SEO agency in Melbourne, very helpful and have good value services.
Myer Lipschitz
Myer Lipschitz
2023-03-01
We've been working with Vic and his SEO agency for the past few months and have already noticed a significant increase in traffic to our website.
For The Same Budget…

You could be getting much better results for the fraction of the cost of Google Ads and Facebook Ads by investing in SEO.

Each time someone clicks your ad, you are paying usually between $1 – $10, depending on the industry. Many of the people clicking it don’t even intend to buy. Bots and competitors can hike up your costs even more!

Although SEO takes some time to take off, in the long run it’s much more cost effective, so get in touch for landscaping SEO services today!

SEO VS GOOGLE & FACEBOOK ADS

Unlike other forms of marketing, SEO cost does not go up when people click on your website. This is a massive benefit from a cost-analysis point of view, and makes SEO much more scalable.

Learn more about how SEO compares in our guide, Pros & Cons of Different Types of Digital Marketing.

seo vs google ads vs facebook ads
pie graph comparing seo ctr and ads ctr
graph of seo vs google ads traffic over time