Local SEO For Landscaping Companies


Trimscapes, a Brisbane-based landscaping company, started SEO to improve organic rankings for landscaping related terms. They came on after seeing poor results from another SEO agency, where their rankings stagnated on the 3rd page of Google for multiple months with little progress. 

They had also seen a severe Google penalty for over-optimised anchor text which lead them to seek alternative SEO services. 

Work began in September 2022. We reversed the Google penalty and we have seen traffic rise exponentially since then, making for a great landscaping SEO case study.  

trimscapes landscaping ahrefs traffic data
trimscapes organic traffic search console
keyword rankings landscaping google
The Goal 

The goal was to rank in Google for landscaping terms. 

Our SEO agency came up with a strategy to rank for the generic term ‘landscaping’ as well as ‘landscaping Brisbane’ and ‘landscaping’ + the most profitable Brisbane suburbs. Below are the results after less than 6 months. 


In simple terms we made changes to the front facing text as well as the backend meta data of the site. We fixed up any technical issues such as load speed and indexing. We then ran a relentless outreach campaign that secured highly relevant and authoritative Australian backlinks from landscaping related websites. This resulted in exceptional local SEO for this landscaping company.  

You can read about the full process in our SEO for Dummies Guide if you’re interested.


(Primary keywords are outlined in blue)

ranking improvements landscaping

‘Landscaping’ keyword as searched from Brisbane

*Google results differ when searching from different locations because Google prioritises local businesses.
However, you can test this yourself by going to iSearchFrom

google search results seo landscaping case study

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For The Same Budget…

You could be getting much better results for the fraction of the cost of Google Ads and Facebook Ads by investing in SEO.

Each time someone clicks your ad, you are paying usually between $1 – $10, depending on the industry. Many of the people clicking it don’t even intend to buy. Bots and competitors can hike up your costs even more!

Although SEO takes some time to take off, in the long run it’s much more cost effective, so get in touch for landscaping SEO services today!


Unlike other forms of marketing, SEO cost does not go up when people click on your website. This is a massive benefit from a cost-analysis point of view, and makes SEO much more scalable.

Learn more about how SEO compares in our guide, Pros & Cons of Different Types of Digital Marketing.

seo vs google ads vs facebook ads
pie graph comparing seo ctr and ads ctr
graph of seo vs google ads traffic over time