CASE STUDY
Local SEO For Landscaping Companies
LANDSCAPING SEO
Trimscapes, a Brisbane-based landscaping company, started SEO to improve organic rankings for landscaping related terms. They came on after seeing poor results from another SEO agency, where their rankings stagnated on the 3rd page of Google for multiple months with little progress.
They had also seen a severe Google penalty for over-optimised anchor text which lead them to seek alternative SEO services.
Work began in September 2022. We reversed the Google penalty and we have seen traffic rise exponentially since then, making for a great landscaping SEO case study.
ORGANIC TRAFFIC (SEARCH CONSOLE DATA)
The Goal
The goal was to rank in Google for landscaping terms.
Our SEO agency came up with a strategy to rank for the generic term ‘landscaping’ as well as ‘landscaping Brisbane’ and ‘landscaping’ + the most profitable Brisbane suburbs. Below are the results after less than 6 months.
HOW DID WE GET THE RANKINGS UP?
In simple terms we made changes to the front facing text as well as the backend meta data of the site. We fixed up any technical issues such as load speed and indexing. We then ran a relentless outreach campaign that secured highly relevant and authoritative Australian backlinks from landscaping related websites. This resulted in exceptional local SEO for this landscaping company.
You can read about the full process in our SEO for Dummies Guide if you’re interested.
SOME OF THE RANKING IMPROVEMENTS IN 6 MONTHS
(Primary keywords are outlined in blue)
‘Landscaping’ keyword as searched from Brisbane
*Google results differ when searching from different locations because Google prioritises local businesses.
However, you can test this yourself by going to iSearchFrom
Don't just be Found, become impossible to miss
50+ Melbourne Businesses On The First Page of Google, in 12 Months.
The most in depth SEO practices - perfecting, refining and transforming your website into an organic traffic powerhouse.
For The Same Budget…
You could be getting much better results for the fraction of the cost of Google Ads and Facebook Ads by investing in SEO.
Each time someone clicks your ad, you are paying usually between $1 – $10, depending on the industry. Many of the people clicking it don’t even intend to buy. Bots and competitors can hike up your costs even more!
Although SEO takes some time to take off, in the long run it’s much more cost effective, so get in touch for landscaping SEO services today!
SEO VS GOOGLE & FACEBOOK ADS
Unlike other forms of marketing, SEO cost does not go up when people click on your website. This is a massive benefit from a cost-analysis point of view, and makes SEO much more scalable.
Learn more about how SEO compares in our guide, Pros & Cons of Different Types of Digital Marketing.
