Massage Clinic SEO
NATURALLY U BODY AND SOUL
Naturally U is a massage clinic based in Melbourne. Naturally U had done SEO for the past 12 months with minimal results. And this wasn’t surprising given there were so many foundational SEO elements that had been left untouched. Moral of the story is that you get what you pay for with SEO.
The website was also ancient and looked terrible. This was a major set back and had to be fixed for SEO to work well, and for us to have a decent shot at converting incoming leads.
Work began August 2023, and results have been incredible, making for a great SEO case study.
ORGANIC TRAFFIC (SEARCH CONSOLE DATA)
Below is a 6 month graph representing organic clicks related to ‘ferntree gully massage’
Below is a 6 month graph representing organic clicks related to ‘lymphatic drainage massage’
The goal was to rank in Google for massage ferntree gully and surrounding suburbs.
Our SEO agency within 2 months was able to rank Naturally U Body & Soul number 1 in Google for their primary keyword, ‘ferntree gully massage’.
HOW DID WE GET THE RANKINGS UP?
By changing the site – improving from a visual and content point of view, we were able to legitimise it in Google’s eyes. SEO entities such as pages for different types of massage were added to improve topical authority. And lastly, powerful relevant backlinks were used to boost the domaina uthoirty of the site.
KEYWORD RANKING IMPROVEMENTS IN 6 MONTHS
‘Massage Ferntree Gully’ keyword as searched from Melbourne
*Google results differ when searching from different locations because Google prioritises local businesses.
However, you can test this yourself by going to iSearchFrom
For The Same Budget…
You could be getting much better results for the fraction of the cost of Google Ads and Facebook Ads by investing in SEO.
Each time someone clicks your ad, you are paying usually between $1 – $10, depending on the industry. Many of the people clicking it don’t even intend to buy. Bots and competitors can hike up your costs even more!
Although SEO takes some time to take off, in the long run it’s much more cost effective, so get in touch for landscaping SEO services today!
SEO VS GOOGLE & FACEBOOK ADS
Unlike other forms of marketing, SEO cost does not go up when people click on your website. This is a massive benefit from a cost-analysis point of view, and makes SEO much more scalable.
Learn more about how SEO compares in our guide, Pros & Cons of Different Types of Digital Marketing.