Sleeping test

Medicine SEO Case study


Sleeping Test is a company that specialises in Sleep Apnea related services and products. They had only just built their website, so it was completely fresh with zero traffic and zero authority with Google. 

Being in the medical niche, this site was heavily affected by Your Money Your Life (YMYL) factors that held the site down for some time before we were finally able to break free from the Google Sandbox and start gaining good traffic. 

The approach for ranking was very methodical and was focused heavily on producing high quality and accurate content (with sources) and improving the Experience, Expertise Authority & Trust (EEAT metric). 

It ultimately made for a brilliant medical SEO case study, that showed the importance of highly focused content and EEAT for gaining Google’s trust.

new website medical seo case study
search console data sleeping test seo case study mobile
organic traffic clicks medical seo case study mobile
The Goal 

The goal was to rank in Google for sleep apnea related keywords and increase organic traffic. 

Our SEO agency was able to overcome all odds and rank a brand new website in a highly competitive medical niche, gaining Google’s trust by using a combination of backlinks, content and EEAT elements on the website. 


The first step was to fix all of the technical and onpage issues that the site had. Once the main pages were fixed, a detailed content strategy was put together. This strategy amassed content that specifically targeted sleep apnea content, the main niche of the site. By creating many high quality articles, we were able to improve the topical authoirty of the website – signalling to Google that we are an authoirty in the space.

The content was supported by EEAT elements. EEAT stands for Experience Expertise Authoritativeness and Trust, and included things like citing medical sources, including author bios and pages with contact details and more. Given the niche was medical, it was really important for us that the content was deemed trustworthy, as Google is more hesitant to rank medical and finance related niches.

Finally, backlinks were also obtained from high quality medical niche websites, which helped propel the rankings upwards. If you’re keen to learn more about the entire process, delve into our SEO for Dummies Guide .

ranking improvement medicine seo case study

Don't just be Found, become impossible to miss

50+ Melbourne Businesses On The First Page of Google, 100% Success Rate in 12 Months.

The most in depth SEO practices - perfecting, refining and transforming your website into an organic traffic powerhouse.

Based on 32 reviews
Luke Cleland
Luke Cleland
We have been a client of Vic's now for about 6 months, cannot recommend him enough. He has done some amazing work with our seo and is always happy to explain things and not only make changes depending on our preferences but works around our preferences to give us the best results. Since starting with SeoSummer we have gone from not appearing on google at all to being one of the first results in our area. Cannot be happier. 6/5 ⭐️ if i could.
Rosalie Eva Wang
Rosalie Eva Wang
I had a fantastic experience working with this SEO agency. Their expertise in boosting website rankings and increasing organic traffic is truly impressive!
Yuetong Zheng
Yuetong Zheng
SEO Summer proved to be an outstanding SEO company for my business. Their strategy significantly boosted my organic reach, bringing in quality traffic and leads.
Misha Shnaider
Misha Shnaider
I had a fantastic experience with SEO Summer! Their SEO services really helped improve my website's visibility and search engine rankings. I saw a noticeable increase in organic traffic and my business has benefited greatly from their expertise.
Larissa Flores
Larissa Flores
I had a very good experience. Vic of SEO summer helped me to increase my businesses.
Josh Ratcliffe
Josh Ratcliffe
Vic has done a lot of SEO work for me on my website has proven himself well and truly. I’m getting fantastic leads and plenty of results. Can’t recommend him enough!
william Wood
william Wood
We were recommended to Vic from SEO Summer by one of our clients. His knowledge and expertise with SEO and Google ads has been a revelation for our business. Our online enquires alone have increased by over 500% !
Tom Kyriacou
Tom Kyriacou
It was an absolute pleasure working with SEO Summer! Their expertise is unmatched, and I'm thrilled with the results. Their friendly, professional service is a game-changer for my business. I'll definitely continue working with them in the future!
Andrea Olaya
Andrea Olaya
I recommended Victor 100%. He is the best.He help me with my Company.
Sebastian Rosales
Sebastian Rosales
Excellent service, Víc and his agency SEO Summer was able to increase the traffic on my website in 2 months, 100% organically, I definitely recommend it.
For The Same Budget…

You could be getting much better results for the fraction of the cost of Google Ads and Facebook Ads by investing in SEO.

Each time someone clicks your ad, you are paying usually between $1 – $10, depending on the industry. Many of the people clicking it don’t even intend to buy. Bots and competitors can hike up your costs even more!

Although SEO takes some time to take off, in the long run it’s much more cost effective.


Unlike other forms of marketing, such as Google Ads, SEO cost does not go up when people click on your website. This is a massive benefit from a cost-analysis point of view, and makes SEO much more scalable.

Learn more about how SEO compares in our guide, Pros & Cons of Different Types of Digital Marketing.

seo vs google ads vs facebook ads
pie graph comparing seo ctr and ads ctr
graph of seo vs google ads traffic over time