Sleeping Test

Medicine SEO Case study

Bit of Background

Sleeping Test is a company that specialises in Sleep Apnea related services and products. They had only just built their website, so it was completely fresh with zero traffic and zero authority with Google.

Being in the medical niche, this site was heavily affected by Your Money Your Life (YMYL) factors that held the site down for some time before we were finally able to break free from the Google Sandbox and start gaining good traffic.

The approach for ranking was very methodical and was focused heavily on producing high quality and accurate content (with sources) and improving the Experience, Expertise Authority & Trust (EEAT metric).

It ultimately made for a brilliant medical SEO case study, that showed the importance of highly focused content and EEAT for gaining Google's trust.

Organic Traffic
(Search Console Data)

search console data sleeping test seo case study mobile

organic traffic clicks medical seo case study mobile

The Goal

The goal was to rank in Google for sleep apnea related keywords and increase organic traffic.

Our SEO agency was able to overcome all odds and rank a brand new website in a highly competitive medical niche, gaining Google's trust by using a combination of backlinks, content and EEAT elements on the website.

How did we get the Rankings Up?

The first step was to fix all of the technical and onpage issues that the site had. Once the main pages were fixed, a detailed content strategy was put together. This strategy amassed content that specifically targeted sleep apnea content, the main niche of the site. By creating many high quality articles, we were able to improve the topical authority of the website - signalling to Google that we are an authority in the space.

The content was supported by EEAT elements. EEAT stands for Experience Expertise Authoritativeness and Trust, and included things like citing medical sources, including author bios and pages with contact details and more. Given the niche was medical, it was really important for us that the content was deemed trustworthy, as Google is more hesitant to rank medical and finance related niches.

Finally, backlinks were also obtained from high quality medical niche websites, which helped propel the rankings upwards. If you're keen to learn more about the entire process, delve into our SEO for Dummies Guide .

ranking improvement medicine seo case study

Don't just be Found, become impossible to miss

100+ Businesses Page #1 of Google, 100% Success Rate in 12 Months.

The most in depth SEO practices - perfecting, refining and transforming your website into an organic traffic powerhouse.

Schedule A Free Call

      EXCELLENT  
   Based on 40 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Dakota Markin 
 
 
 
 Trustindex verifies that the original source of the review is Google. Outstanding SEO service by Victor. Great communication, no fluff and unreal results. Our rankings and website traffic have improved significantly all because of Victor. 110% highly recommend!
  
 
      Posted on Google  
   
   Paul Hoffmann 
 
 
 
 Trustindex verifies that the original source of the review is Google. Victor and the SEO Summer team have been fantastic to deal with and have really helped increase my business. They are the best at dealing with Google ads management, and can't recommend them enough.
  
 
      Posted on Google  
   
   Roberto Guarderas González 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with SEO SUMMER has been an outstanding experience. Vic Volynski provided flawless support, sharp feedback, and excellent execution throughout the entire process.
Despite the geographic spread—Vic based in Australia, myself in Latin America, and the business targeting the U.S. market—everything ran smoothly and seamlessly. Communication, timelines, and delivery were all handled with a high level of professionalism.
Highly recommended for anyone looking for reliable, high-quality web design, SEO senior expertise and execution.
  
 
      Posted on Google  
   
   philip baker 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great company to deal with
Very professional
They took us from unknown to very well known with effective and professional SEO
Highly recommend Vic and his team
  
 
      Posted on Google  
   
   Paula Sandoval 
 
 
 
 Trustindex verifies that the original source of the review is Google. We’ve tried a few SEO companies before, but Vic at SEO Summer is a cut above. He’s genuine, explains things in plain English, and you can tell he’s a real SEO specialist. Our rankings are already climbing!
  
 
      Posted on Google  
   
   Jessica Vanegas 
 
 
 
 Trustindex verifies that the original source of the review is Google. Vic is an absolute legend when it comes to SEO. The team at SEO Summer are true SEO specialists and have made a huge difference to our website traffic. Highly recommend for any Aussie business!
  
 
      Posted on Google  
   
   Luisa Sanchez 
 
 
 
 Trustindex verifies that the original source of the review is Google. So glad we found SEO Summer. Vic took the time to understand our business and came up with a proper SEO strategy. Easily the best SEO company we’ve worked with in Australia.
  
 
      Posted on Google  
   
   Finn Christensen 
 
 
 
 Trustindex verifies that the original source of the review is Google. These guys! Vic's knowledge is incredible. Such and asset to any business looking to win with SEO.
  
 
      Posted on Google  
   
   Zak 
 
 
 
 Trustindex verifies that the original source of the review is Google. Vic from SEO Summer not only delivered the service as promised but also provided valuable suggestions that improved our visibility leading to more organic traffic and leads. They’re always accessible and responsive to our queries and concerns. Highly recommend!
  
 
      Posted on Google  
   
   Polina Kesov 
 
 
 
 Trustindex verifies that the original source of the review is Google. Vic makes all things SEO super easy to understand! He has been helping my business and I highly recommend his services.
  
 
  
  
 
     Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Bit of Background

Organic Traffic(Search Console Data)

The Goal

How did we get the Rankings Up?

100+ Businesses Page #1 of Google, 100% Success Rate in 12 Months.

Organic Traffic
(Search Console Data)