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Don't Overspend on Search Engine Marketing
As a specialist SEM agency Melbourne businesses trust, we combine SEO and Google Ads into one coordinated strategy, not two disconnected campaigns competing for the same budget.
It's important to get your SEM strategy right from the get go, as a poorly coordinated approach can cost you a huge amount of money over time. There's no reason to pay for the same clicks and rankings twice, and yet so many businesses do.
At SEO Summer, we're a SEM management agency that finds waste in your paid and organic search strategy alike. Get in touch for a Free SEM review.
SEM Combines the Best of SEO & Google Ads.
As a SEM seo company, we use Google Ads and Bing Ads to generate immediate leads while SEO builds long-term, sustainable rankings, so you're never relying on just one channel.
By understanding keyword volume, competition and search intent across both channels, we build a SEM services plan with a Return on Investment (ROI) that outperforms running SEO or Google Ads alone.
Our SEM Campaigns Run at 400% Return on Investment on Average.
Our team of experienced professionals uses cutting-edge strategies and in-depth analytics to ensure your campaigns reach the right audience, on Google Ads and in organic search.
At SEO Summer, our SEM specialist team pride ourselves on delivering exceptional results for our clients. Our combined SEO and Google Ads campaigns consistently achieve an impressive average return on investment (ROI) of 400%. This means that for every dollar you invest with our SEM advertising agency, you can expect to see a return of four dollars.
Making Sure You're NOT Wasting Your SEM Budget.
One of the most common things we see when looking at a business's Google Ads account or SEO strategy is dollar bills literally being burned by targeting keywords that are completely irrelevant to the business.
Our SEM management agency service ensures that negative keywords are in place, correct user intent is present and that the landing page is optimised for conversions, across both paid and organic search.
$500 Value For Free Free SEM Strategy Session
We will video call you for 1 hour to discuss your unique business position, and offer REAL SOLUTIONS to your future Marketing Growth.
It's Important to Monitor Your SEM Campaigns
By keeping a close eye on both your SEO rankings and Google Ads performance, we're able to optimise your SEM services strategy over time. This ensures that there is no budget being wasted and that new keyword opportunities, organic or paid, are taken advantage of.
For example, if you're a residential electrician and you're being picked up in industrial electrical keywords, you'd be paying top dollar or ranking for poor quality leads. Over time, this can really add up and hurt your business. A dedicated SEM manager catches this before it costs you.
SEM Delivers Immediate Results, Backed by Long-Term Growth.
Perhaps the fastest way to get clients online is by running Google Ads, backed by an SEO strategy that compounds over time. Together, they form a complete SEM services approach that's extremely effective and can be set up quickly for immediate results.
SEO Summer provides an effective SEM management agency service that will see you obtain exceptional results across both paid and organic search. This service is completely hands-free and will allow you to focus on your business while we send high quality leads your way!
Types of SEM Keywords
It's important to know which types of keywords will work best across both SEO and Google Ads. Google has many types of keywords that determine the specificity of targeting.
A healthy balance between audience size and audience specificity should be reached. For example if your targeting is too specific no one will see your ads or find your pages, but if it's too broad then you'll get a lot of irrelevant clicks.
Broad Match, Partial Match & Exact Match Keywords
Within Google Ads it's possible to more and less specifically.
Broad match keywords will capture all keywords that relate to your keyword, even if only one word is related.
Partial match keywords include your keyword, but can also include keywords before and after.
Exact match keywords have the same meaning as your keyword, including your keyword exactly and other keywords that mean the same thing.
SEM Ad & Search Formats
In addition to different types of keywords, Google also offers different types of targeting as part of a complete SEM services approach. The type of targeting selected can significantly affect campaign outcomes, and will depend on the nature of your business.
Beyond Google, Bing Ads (Microsoft Advertising) is also worth including in your SEM services mix, often reaching an audience with less competition and a lower cost per click.
There are 2 main types of businesses: service based businesses & ecommerce businesses. For best results, different Google Ads should be used for the different types of businesses.
Generally Search & Shopping Ads are the most popular forms of Ads as they have the highest conversion rates, but are also usually more expensive.
Search Ads, Google Maps Ads & Shopping Ads, Display Ads & Video Ads
Search Ads are the most common types of Ads and are displayed above organic search results with a 'Sponsored' tag.
Google Maps Ads appear in the map pack with the top 3-4 local businesses. These types of Ads are best for physical storefronts, restaurants, as well as service businesses operating in the area.
Shopping Ads are only suitable for ecommerce businesses, and appear at the top of search results for product based search queries. For example if you search 'sun glasses', you will see a series of image blocks that show off products from different brands.
Video Ads & Display Ads can be used to promote content, and are generally best for products.
SEM Vs SEO: What's the Difference?
In short, Google Ads (a core part of SEM) allows for a fast and effective way to bring in more leads. SEO on the other hand is slower and takes some time to get going, but in the long run (6-12 months), SEO can be a more affordable and higher converting strategy. As a SEO and SEM company, we help you get the best of both.
Every click costs you money in Google Ads, but in SEO, clicks are free. And so with good rankings, at scale, SEO becomes more cost effective.
Why You Should Combine SEO & SEM
By running both SEO & Google Ads campaigns as one SEO SEM agency strategy, you maximise the effectiveness of both.
By first using SEO to optimise landing pages, Google Ads often become cheaper as Google is more confident your ad matches user intent.
SEO often also sees some improvement from Google Ads because the site starts to see better user signals (reduced bounce rate, higher time on page), which usually positively affects rankings. This is exactly why partnering with a dedicated SEM specialist pays off long term.
Frequently Asked Questions
Everything you need to know about SEM, SEO and how our team approaches Google Ads and Bing Ads management.
What is SEM (Search Engine Marketing)?
SEM stands for Search Engine Marketing, and covers all paid and organic strategies used to increase visibility on search engines like Google and Bing. It typically combines Google Ads, Bing Ads and SEO into one coordinated strategy.
What's the difference between SEM and SEO?
SEO focuses purely on improving your organic, unpaid rankings, while SEM is the broader term that includes both SEO and paid advertising like Google Ads and Bing Ads. If you're weighing up SEM vs SEO, the short answer is that SEM includes SEO as one of its channels, not the other way around.
Do you manage Bing Ads as well as Google Ads?
Yes. As a full SEM services provider, we manage campaigns across both Google Ads and Bing Ads (Microsoft Advertising), so you're not missing out on the audience segment that searches on Bing rather than Google.
How much does SEM management cost?
Every SEM management agency prices differently depending on ad spend, competition and the number of channels involved. Get in touch for a free SEM review and we'll give you a clear, no obligation quote based on your goals.
How long does it take to see results from SEM?
Google Ads and Bing Ads can start generating leads within days of launch, while the SEO side of your SEM strategy typically takes 3 to 6 months to gain momentum. Running both together means you get fast wins from paid search while organic growth builds in the background.
What does a SEM specialist actually do?
A SEM specialist manages keyword research, campaign structure, bid strategy, ad copy, landing page optimisation and ongoing reporting across both paid and organic search, making sure budget isn't wasted on the wrong keywords.
Do I need both SEO and Google Ads, or just one?
You don't have to run both, but most businesses get the best results from a combined SEM strategy. Google Ads brings immediate leads while SEO builds a foundation of free, long-term traffic, and the two channels tend to improve each other's performance over time.
How do I choose the right SEM agency in Melbourne?
Look for a SEM agency Melbourne businesses can verify results with, ask for case studies, check they manage both paid and organic channels rather than just one, and confirm reporting is transparent. As an SEO and SEM company, we're happy to share real client results before you commit to anything.
Get Your Free SEM Strategy Review
Tell us a bit about your business and our SEM specialist team will be in touch to walk you through where the opportunity is, across SEO, Google Ads and Bing Ads.
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