SEO ROI Calculator

This SEO ROI calculator is designed to give an approximate return on investment from SEO for your business. It takes into account your keyword, industry conversion rate, and the average value of each sale/lead.


Step 1.

Find the Keyword Volume – CLICK HERE

Step 2.

Choose what organic position you’d like to obtain

Step 3.

Choose your industry

Step 4.

Provide an average value that each sale/lead is worth


Calculate SEO RoI

Step #1

Keyword Research Tool for keyword volume

Keyword volume is the amount of people searching for your products or services. This is usually denoted in ‘per month’ and is specific to a particular region.

How can I find the volume of my keyword for free?

Ubersuggest is a great place to freemium keyword research tool:

1. Type your keyword
2. Select the location (country/city)
3. Press ‘Search’

*This is not the be all and end all. There are many considerations, including that a single page will rank for many similar keywords, and so it’s easy to underestimate the potential. The data should also be taken with a grain of salt, especially in emerging and highly niche industries.


ubersuggest keyword research tool

Step #2

CTR And Organic Position

Click through rate (CTR) based on organic position in Google is well documented, and it’s no surprise that position 1 in Google takes the majority of the organic cake.

Depending on the exact Search Engine Results Page this may slightly differ, but generally we find that position 1 takes about 27% of clicks.

As you go down the organic positions, CTR dimishes exponentially. The second page is all but invisible – very few people ever look beyond the first page.


seo ctr for organic positions

Step #3

Conversion Rate BY industry

Different industries have different conversion rates. This is unsurprising. Think about the level of commitment it takes to convert on the local barber shop website compared to that on a mortgage broker website. We get haircuts all the time, but we don’t buy very many houses in our lifetime. 

It’s important to understand what is the standard conversion rate for your industry. Generally most industries convert between 2-10%.  


conversion rate by industry

Step #4

How much is each lead worth to your business?

So what’s the point of all of this? You need to know your Return on Investment (RoI). To easily calculate this, you need to know how much is the vaerage lead worth to your business in monetary terms. For some businesses this is easier to caluclate than others.

It may not be initially obvious, but often clients underestimate this amount because they don’t consider:

a) returning customers
b) customers that refer you to their friends and family.   


lead cost