Rock Up Group

Tradie Training SEO Case study

BIT OF BACKGROUND

Rock Up Group approached us because they wanted to dominate the concrete polishing training space. Having had a poor experience with another agency, we were determined to prove SEO an effective digital marketing strategy.

Concrete polishing training is a very niche area, and there are a limited amount of keywords. Given this, and the relatively narrow offering, we were limited by our approach. Given Rock Up Group offers in-person training that provides hands-on experience, we opted with a city-based approach. 

After just 2 months, we were able to achieve 1st position rankings for the main keyword, concrete polishing training, as well as first page rankings for almost all of the Australian cities we targeted, including some of the biggest ones (Sydney, Melbourne and Brisbane), making for a great SEO case study.

concrete polishing seo
The Goal 

The goal was to rank in Google for concrete polishing training, as well as city based concrete polishing training keywords

Our SEO agency devised a plan to achieve higher rankings for both general concrete polishing training keywords and location-specific terms structured as ‘concrete polishing training + X city’.

HOW DID WE GET THE RANKINGS UP?

The project’s biggest challenge was conducting keyword research and mapping. After identifying the suitable keywords for Rock Up Group’s offerings, the focus shifted to devising an innovative SEO strategy that could attract the most traffic. Our approach was to employ programmatic SEO to develop city pages for concrete polishing training.

In addition, competitor analysis helped us determine the best keyword densities and SEO entities to incorporate into the pages. As a result, we achieved 1st position rankings for the primary keyword, concrete polishing training and first page rankings for most city terms.  We also landed a first position ranking in the map pack for generic and Melbourne based terms as searched from Melbourne. 

rock up group maps
rock up group average rankings
rock up group rankings
Excellent
Based on 32 reviews
Luke Cleland
Luke Cleland
2024-05-02
We have been a client of Vic's now for about 6 months, cannot recommend him enough. He has done some amazing work with our seo and is always happy to explain things and not only make changes depending on our preferences but works around our preferences to give us the best results. Since starting with SeoSummer we have gone from not appearing on google at all to being one of the first results in our area. Cannot be happier. 6/5 ⭐️ if i could.
Rosalie Eva Wang
Rosalie Eva Wang
2024-04-17
I had a fantastic experience working with this SEO agency. Their expertise in boosting website rankings and increasing organic traffic is truly impressive!
Yuetong Zheng
Yuetong Zheng
2024-01-21
SEO Summer proved to be an outstanding SEO company for my business. Their strategy significantly boosted my organic reach, bringing in quality traffic and leads.
Misha Shnaider
Misha Shnaider
2024-01-13
I had a fantastic experience with SEO Summer! Their SEO services really helped improve my website's visibility and search engine rankings. I saw a noticeable increase in organic traffic and my business has benefited greatly from their expertise.
Larissa Flores
Larissa Flores
2024-01-13
I had a very good experience. Vic of SEO summer helped me to increase my businesses.
Josh Ratcliffe
Josh Ratcliffe
2024-01-12
Vic has done a lot of SEO work for me on my website has proven himself well and truly. I’m getting fantastic leads and plenty of results. Can’t recommend him enough!
william Wood
william Wood
2023-12-01
We were recommended to Vic from SEO Summer by one of our clients. His knowledge and expertise with SEO and Google ads has been a revelation for our business. Our online enquires alone have increased by over 500% !
Tom Kyriacou
Tom Kyriacou
2023-09-25
It was an absolute pleasure working with SEO Summer! Their expertise is unmatched, and I'm thrilled with the results. Their friendly, professional service is a game-changer for my business. I'll definitely continue working with them in the future!
Andrea Olaya
Andrea Olaya
2023-09-16
I recommended Victor 100%. He is the best.He help me with my Company.
Sebastian Rosales
Sebastian Rosales
2023-08-13
Excellent service, Víc and his agency SEO Summer was able to increase the traffic on my website in 2 months, 100% organically, I definitely recommend it.

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