Rock Up Group

Tradie Training SEO Case study

Bit of Background

Rock Up Group approached us because they wanted to dominate the concrete polishing training space. Having had a poor experience with another agency, we were determined to prove SEO an effective digital marketing strategy.

Concrete polishing training is a very niche area, and there are a limited amount of keywords. Given this, and the relatively narrow offering, we were limited by our approach. Given Rock Up Group offers in-person training that provides hands-on experience, we opted with a city-based approach.

After just 2 months, we were able to achieve 1st position rankings for the main keyword, concrete polishing training, as well as first page rankings for almost all of the Australian cities we targeted, including some of the biggest ones (Sydney, Melbourne and Brisbane), making for a great SEO case study.

The Goal

The goal was to rank in Google for concrete polishing training, as well as city based concrete polishing training keywords

Our SEO agency devised a plan to achieve higher rankings for both general concrete polishing training keywords and location-specific terms structured as 'concrete polishing training + X city'.

How Did We Get the Rankings Up So Quickly?

The project's biggest challenge was conducting keyword research and mapping. After identifying the suitable keywords for Rock Up Group's offerings, the focus shifted to devising an innovative SEO strategy that could attract the most traffic. Our approach was to employ programmatic SEO to develop city pages for concrete polishing training.

In addition, competitor analysis helped us determine the best keyword densities and SEO entities to incorporate into the pages. As a result, we achieved 1st position rankings for the primary keyword, concrete polishing training and first page rankings for most city terms. We also landed a first position ranking in the map pack for generic and Melbourne based terms as searched from Melbourne.

      EXCELLENT  
   Based on 40 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Dakota Markin 
 
 
 
 Trustindex verifies that the original source of the review is Google. Outstanding SEO service by Victor. Great communication, no fluff and unreal results. Our rankings and website traffic have improved significantly all because of Victor. 110% highly recommend!
  
 
      Posted on Google  
   
   Paul Hoffmann 
 
 
 
 Trustindex verifies that the original source of the review is Google. Victor and the SEO Summer team have been fantastic to deal with and have really helped increase my business. They are the best at dealing with Google ads management, and can't recommend them enough.
  
 
      Posted on Google  
   
   Roberto Guarderas González 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with SEO SUMMER has been an outstanding experience. Vic Volynski provided flawless support, sharp feedback, and excellent execution throughout the entire process.
Despite the geographic spread—Vic based in Australia, myself in Latin America, and the business targeting the U.S. market—everything ran smoothly and seamlessly. Communication, timelines, and delivery were all handled with a high level of professionalism.
Highly recommended for anyone looking for reliable, high-quality web design, SEO senior expertise and execution.
  
 
      Posted on Google  
   
   philip baker 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great company to deal with
Very professional
They took us from unknown to very well known with effective and professional SEO
Highly recommend Vic and his team
  
 
      Posted on Google  
   
   Paula Sandoval 
 
 
 
 Trustindex verifies that the original source of the review is Google. We’ve tried a few SEO companies before, but Vic at SEO Summer is a cut above. He’s genuine, explains things in plain English, and you can tell he’s a real SEO specialist. Our rankings are already climbing!
  
 
      Posted on Google  
   
   Jessica Vanegas 
 
 
 
 Trustindex verifies that the original source of the review is Google. Vic is an absolute legend when it comes to SEO. The team at SEO Summer are true SEO specialists and have made a huge difference to our website traffic. Highly recommend for any Aussie business!
  
 
      Posted on Google  
   
   Luisa Sanchez 
 
 
 
 Trustindex verifies that the original source of the review is Google. So glad we found SEO Summer. Vic took the time to understand our business and came up with a proper SEO strategy. Easily the best SEO company we’ve worked with in Australia.
  
 
      Posted on Google  
   
   Finn Christensen 
 
 
 
 Trustindex verifies that the original source of the review is Google. These guys! Vic's knowledge is incredible. Such and asset to any business looking to win with SEO.
  
 
      Posted on Google  
   
   Zak 
 
 
 
 Trustindex verifies that the original source of the review is Google. Vic from SEO Summer not only delivered the service as promised but also provided valuable suggestions that improved our visibility leading to more organic traffic and leads. They’re always accessible and responsive to our queries and concerns. Highly recommend!
  
 
      Posted on Google  
   
   Polina Kesov 
 
 
 
 Trustindex verifies that the original source of the review is Google. Vic makes all things SEO super easy to understand! He has been helping my business and I highly recommend his services.
  
 
  
  
 
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