How does your primary location affect local SEO results
The Google Map Pack is designed to be as fair as possible to small businesses. Even though large businesses with lots of reviews tend to dominate, location plays the most important role in the results that are served. Searches closest to the location you set in your Google Business Profile will be most likely to encounter your business.
How does the primary Google Business Profile category affect local SEO results
The primary category you set for your Google Business Profile is also super important. This will determine what types of searches your Google Business Profile qualifies for. Secondary categories should also be set to maximise the number of clicks.
Can you have multiple Google Business Profiles for different locations
Yes, it’s possible to have multiple Google Business Profiles. Generally they need to be some distance from each other. Creating too many, especially if they are close together, will likely result in some being suspended. Google will also become increasingly suspicious and likely will require more evidence that the Google Business Profiles are legitimate physical locations (such as documents, photos and videos).
Can you use P.O boxes for Google Business Profiles?
No, P.O. boxes can’t be used to create Google Business Profiles.
Can you use co-working spaces and virtual addresses to set up a Google Business Profile?
Yes, Co-working spaces can be used to set up a Google Business Profile. This is actually against Google’s policies, however it still tends to work. You can sign up to a mail forwarding service which will alow you to receive a verification postcard from Google.
Can you set up a Google Business profile in another country?
Yes, Google Business Profiles can be set up in different countries. However, this becomes considerably more difficult. The main thing to consider here, is mail forwarding in the case of post card verification. Sometimes Google will allow you to verify via text message. To be successful, you will need a local phone number.