What is Search Engine Optimisation (SEO)?

Keyword Research

Keyword research allows us to determine what the best keyword opportunities are. It's important to know what the keyword search volumes and ranking difficulty scores are before committing to an SEO plan. 

• Profession keywords
• Service keywords
• Industry/Content Keywords
• Location Keywords
• Tools/Calculators

Keyword Mapping

Keyword mapping is the process of assigning specific target keywords to individual pages on a website based on search intent and relevance. This helps ensure each page is optimised for the most appropriate keywords, improving SEO performance and avoiding keyword cannibalisation.

• Make sure each page has a unique and specific purpose
• Plan out SEO efforts and prioritises content
• Prevent Cannibalisation (pages that compete)
• Group keywords together that should be on 1 page

On-Page SEO

On-page SEO refers to optimising individual web pages to improve their search engine rankings and attract relevant traffic. It involves optimising elements like content, meta tags, headings, images, and internal links to make the page more accessible and valuable to both users and search engines.

• Content is optimised for relevance, quality, and keyword usage.
• Meta tags (title, description) are written and optimised.
• Headings are structured and include target keywords.
• Images are optimised by adding descriptive alt text
• Internal links are added to connect related pages.
• URLs are made clean, descriptive, and SEO-friendly.

Technical SEO

Technical SEO involves optimising the backend and structure of a website to help search engines crawl, index, and understand its content more effectively. It includes factors like site speed, mobile-friendliness, secure connections, and fixing technical errors to improve search rankings and user experience.

Off-page SEO

Off-page SEO refers to all the activities performed outside of your own website to improve its search engine rankings and visibility. The most important aspect of off-page SEO is building high-quality backlinks from reputable websites, which signals trust and authority to search engines. Other strategies include increasing social media engagement and earning brand mentions. These efforts help to boost a website’s reputation, drive more traffic, and ultimately improve its position in search engine results pages.

• Link building: Getting high-quality backlinks from reputable websites
• Social media engagement: Increasing shares, likes, and activity on social platforms
• Brand mentions: Earning references to your brand across the web
• Local citations: Listing your business on local directories and listings

Google Business Profile

Google Business Profile SEO focuses on optimising your business listing to appear more prominently in local search results. This includes keeping your information accurate, adding quality photos, choosing the right categories, and acquiring customer reviews. Regularly updating your profile helps attract more customers and boosts your visibility in Google’s local map results.

• Keep business information accurate and up to date
• Add high-quality photos
• Choose the most relevant categories
• Acquire customer reviews
• Regularly update your profile
• Ensure consistent NAP (name, address, phone number) across the web